If you are an entrepreneur and want to set up an online business, you can choose from a variety of platforms and find the one that really suits you best. Each platform offers several features and has advantages as well as disadvantages of its own.
From among the several e-commerce platforms that you can find in the market these days, WooCommerce has come up as a frontrunner for emerging businesses in the last few years. Here are 10 reasons why WooCommerce is the best solution for emerging businesses.
1. It’s free
E-commerce has revolutionized the way people do business by providing a platform to do business online. Many e-commerce platforms provide high quality service to their users. But good things comes at a price and it’s not surprising that these platforms are quite expensive.
Lucky for us, WooCommerce is totally free to download. In addition, it has plethora of features such as extensions, plugins and much more. Now, you can boost your emerging business and the best thing is it doesn’t cost you anything. Moreover, its features and flexibility is second to none even though it is free.
2. WordPress plugin
WordPress is one of the most popular CMS platforms in the world. It’s a fact that among top one million websites, half of the websites are based on WordPress. Moreover, up to 60 million websites use it.
If you are a user of WordPress, you will have no problem using WooCommerce platform. Besides, it is quite user friendly. As a result, it will be a great help in new business because it helps save time and you can give your full concentration in other important problems at hand.
3. It’s flexible
WooCommerce is free but it does not mean it is rigid. In fact, it is one of the most flexible platforms for online businesses. A novice in the arena of e-commerce can greatly benefit from this platform despite having lack of technical knowledge in the field. It allows you lot of flexibility with products.
For instance, you can categorize the product, fix its price and give many other independent characteristics to the product easily. Moreover, you will have no problem selling your products, whether they are virtual, physical, downloadable, or affiliate products.
Marketing is a key aspect of any business as it helps to increase the sales and the growth of novel businesses. Hence, no compromises can be made in marketing field in order to have a successful business.
What does WooCommerce offer? With WooCommerce, you can run many promotions. For instance, you can run coupon campaigns and add discount options and free shipping options. Other advance options include limiting of a number of product that a customer can buy and ostracizing selected customers from viewing promotions.
5. Customization options
If you are new to e-commerce and want your site to stand out from others, WooCommerce might just be what you need. WooCommerce lets you customize your online store with great freedom.
First, it has more than 40 themes you can choose from and most of them are free. You can simply access them with the help of WooTheme store. It also allows you to change preset CSS styles and color themes. Hence, you can modify the code and experience special features of each theme easily with WooCommerce.
6. Easy payment modes
After you seal a deal in your transactions, you receive money in exchange for goods and services. This requires payment gateway in ec-ommerce. WooCommerce has built in payment gateways. You can receive money through either PayPal or Simplifying Commerce in WooCommerce. However, a fee will be charged for the transaction.
On the bright side, it’s one of the most secure payment modes, so customers could buy without any hesitation. Moreover, you won’t need a merchant account to receive payment as WooCommerce is integrated with PayPal. If you have PayPal account you can simply receive payments and transfer the money to your bank account.
7. Easy analytic tool
Analytic tool is one of the core tools used by website owners. Most amateurs don’t know how to use analytic system. As a result, it will really impede the progress of emerging business. They are also unaware about the field of research that requires detailed analysis.
WooCommerce users don’t need to worry about such things because it has an in-built analytic system. With its use, one can access the figures of total sale, sale by date, average order and much more. They are presented in graphs and there is no need to leave the admin panel to access it.
8. Paid add-ons
As businesses grow, some might overgrow their e-commerce platform. This is because the requirements for the site becomes more complex. If you are a WooCommerce user, you don’t need to worry about the problem. You can select premium add-ons from a huge array of selections. This will support many functions ranging from complex shipping arrangements to accounting and marketing.
9. It’s stable
Stability is the key for success of any business. WooCommerce is one of the most stable e-commerce platforms in the world. Compared to other e-commerce platforms, it has a very low number of bugs.
After its initial release in September 2011, it has been successful in establishing its reputation for being stable. Even though its first version lacked proper functionality, this has been overcome in its successor. Furthermore, the development team of WooCommerce is always working on perfection.
10. Customer support
WooCommerce customer support is one of the remarkable features of WooCommerce. They can guide you during the installation process, web designing and many more. You could always ask support from Customer Support and Tech Support.
In addition, you could also consult the FAQs, its ever expanding community, and video tutorials if you want to solve your issue yourself. An emerging business needs all the support it can get and WooCommerce’s Customer Support gives you just that.
By Nabin Paudyal Co-Founder, Siplikan Media Group