Digital Marketing Tools for Small Businesses

Small business owners can access some great tools to create successful digital marketing campaigns for their businesses

When looking at digital marketing strategies, you have to consider your overall business goals. This will direct you as to which tools and methods you will need to use. Some of these tools may be new to you, and you’ll need to challenge yourself and learn something new. If you are just getting started with digital marketing, the learning curve can be steep.

Keep reading to learn about three key digital marketing tools that you can consider for your business.

Google My Business (GMB)

People use Google to search up anything and everything. It is so important to have a Google My Business account. This tool will allow your potential customers to look you up on Google and find your business or website. Your Google My Business account also lists critical information that can help customers choose your business over other services or businesses. For instance, you can add photos, location, contact numbers, adjusted hours, sales, and other notable information.

Jean from AlignMat says; “setting up my GMB account has helped people find me organically on Google.”

The first step in boosting your digital marketing strategy, especially for small and local businesses, is to make sure that you have a GMB. This account will showcase your business right away and is what will appear on Google searches or Google maps.

If you’re still setting your business up, why not create a GMB account to let people know that your business is ‘coming soon’.


Canva is a great app and a powerful marketing tool that works well with both Android and iOS. Moreover, Canva offers free services to help you get started, and the desktop interface is straightforward to use.

Curating a catchy feed is essential. It makes your profile look more appealing and impactful.

Canva is a great tool to help you create appealing and high-quality visuals. You don’t need to have a degree in graphic design to create eye-catching designs and graphics using Canva.

The app offers pre-made templates that you can choose from. You can create yourdesign in a matter of minutes, plus you can also import photos and static media in the app to make it easier for you to edit.


The first two digital marketing tools we talked about helped you draw an audience and get you started. Hotjar can help you understand your audience once they visit your website.

Hotjar is an analytics tool created to track customer’s movements and experiences on both mobile and desktop websites. Hotjar provides you with in-depth tracking to help you see how your customers move on your site, what draws them, where they get stuck, and much more.

John from Reef Mask says; “Hotjar has given me a better understanding of my customer base.”

With this tool, you can predict how to plan your website updates, depending on how your customers act. You can also monitor the performance of your content and your website.


As you start installing digital marketing tools into your workflow, you will find tools that work best for you. Do your research on different graphic design and analytics tools so that you can find the one that best suits your business.

Small businesses usually prefer different tools to those used by larger corporations. You need to find appropriate solutions to help your business grow and expand your digital marketing reach.

Although there is a lot of information to learn in digital marketing, getting started with the basics will help you strengthen your digital marketing knowledge and help you build a solid platform for success.

By Jean Campbell