From offline to online: Create a business website in 5 steps

You’ve started your offline business and is going really well. Your profits are higher than expected and your ability to sell increases each day. Customers are very interested in your products. Your business is flourishing and must, therefore, be taken to another level.

You have thought about it and realised that an online business would be the next step for you. However, getting it started might be more complicated than you’ve assessed; there are just so many new things to consider that the process has become overwhelming.

If you can empathize with this, then you are in the right place – and on the right track. This article will help you build your website from scratch by providing effective advice on how to start an online business.

Design and build your website

Today, you don’t have to worry about possessing tech-savvy skills in order to succeed at doing business online. You can just pick a website builder for you and be set! There are many popular ones out there that can effectively help you build your online business. Some of the most popular are WordPress and Magenta. However, you should use a builder that helps you personalise your online business model.

Choosing the right one for you is very important, as all of them have different features. So, which website builder fits your needs? We will not focus on the specifics here; for that, you will have to check each one of them separately and research well before making a decision. Remember! This is the most important part.

Use search engines to drive targeted buyers to your site

Dragging enough traffic to your website is the next step. If you don’t have the necessary numbers and don’t hit your target, your moving business will stop being productive. You need to make sure that you are getting quality traffic on your page. Using Google as your main search engine to drag traffic to your page is always smart (and free!). All you have to do is create a business account with Google and optimise your website according to Google’s algorithms. Don’t forget to use an SEO website checker to ensure that your content respects the search engine guidelines. Once you do that, your website will start generating more traffic.

Create a Content and Promotion Strategy

Answer these next questions before getting starting on this:

  • Who is your target audience?
  • What problem are you solving for them?
  • Why are you unique?
  • What content formats are you going to focus on?
  • What are some of the most popular channels you will use?
  • How will you manage your creation and publication?

Answering the above questions will help you come up with a proper strategy on how to go online. If you are not sure of where you are at right now, it’s important that you figure out before it’s too late. You need to map your strategy out in order to get the desired results. If you are not considering this step, your online business might not be sustainable in the long run.

Assess your online presence

To create a business website is a start, but it is not enough. You must ensure that your online presence stays intact while you’re at it. If you don’t track your results accordingly, you might have a difficult time reaching your goals and staying afloat – that is because you will never know where you are at any given time. A good way of assessing your online presence is by looking at:

  • The percentages of customers who accessed your website
  • The percentages that are interested in buying
  • The engagement processes
  • What drives up engagement?
  • How many people visit your website and how much time each one of them spends on the page
  • The geographical location of each user

Use the power of email marketing to turn visitors into buyers

Email marketing is one of the most important tricks that you could use to improve your online business. Why?

  • It’s effective. Many SEO specialists agree that e-mail marketing might be even more effective than social media.
  • It is cost-effective. It saves you money, which is important, especially at the beginning.
  • It is personal and can be easily customized. Customers need to feel special, don’t they?
  • It can be measured. Email marketing is easily trackable.


Creating a website for your business is not enough. You have to ensure that it stays afloat and that your online presence is thriving. Thus, use the above advice to make it work. Good luck!

By Editorial team