Business marketing used to be something that was difficult to achieve successfully. In the old days much more effort was required in order for a business owner to reach his or her potential customers. Fortunately, the invention of the Internet has totally changed that, making business marketing something more affordable, more rewarding, and even less difficult.
In order for businesses to strive to success, marketing should be part of their plans. It’s not for no reason that most businesses nowadays have a website including a blog. Online marketing is being a very strong path through success.
When it comes to online marketing, content marketing can’t be ignored. I mean, it’s a must to have a blog that’s giving updates to people. Additionally, blog posts can be used to advertise products and services as well. It’s something that many business owners don’t realize, but they can be some very strong tools for this purpose.
Nevertheless, you’ll definitely have to manage your time efficiently if you’re going to do content marketing and be successful through it. In my opinion it’s the number one reason why many business owners fail when doing content marketing.
Since Google likes fresh contents, it becomes crucial that anyone who’s doing content marketing keeps his or her blog up to date. Otherwise, it’ll be impossible to get to Google’s first page, which is what everyone is looking for.
Fortunately, there are other ways of marketing that don’t require lots of your time as in the case of content marketing. WhatsApp marketing is one of them; I’m going to share with you how you can actually utilize WhatsApp to acknowledge potential customers about your service or product.
When it comes to online marketing, the first thing a business owner would think of is Facebook. It does make sense because Facebook is known worldwide for being the social media platform that has the highest number of users. But one thing they don’t realize is that while Facebook can work perfectly fine for some businesses, it may not work so well for some others.
The most common reason why some business owners may not get good results from an online marketing platform is because the right audience isn’t being targeted. You shouldn’t forget your audience. It should be the first thing to consider while planning an online marketing campaign.
With that being said, let’s see how WhatsApp marketing could be such a powerful path to attract potential customers.
First, how did WhatsApp come to life?
The name WhatsApp came from “What’s up?” as you may have already assumed. It was founded by two very experienced guys on the Internet.
Jan Koum and Brian Acton are the founders. Both of them had previously spent 20 years combined at Yahoo. Although the owners of WhatsApp decided to join Facebook in 2014, this app is still being functioned unattached to Facebook.
How does WhatsApp marketing work?
WhatsApp marketing is done by having access to a WhatsApp channel, which is basically a list of registered phone numbers. Although WhatsApp claims that they don’t share their users’ information, such as their phone numbers. We can’t be too sure about that because those numbers are being used in advertisements.
It can be done directly from your computer; the software will allow you to send advertising messages in bulk to many potential customers who are WhatsApp registers.
Lydia Belinger, a writer on Inc. states:
Maintaining a social-media presence is crucial to building your brand – that’s a given. And while Facebook already allows you to keep in close contact with potential customers, as well as fans, WhatsApp takes it to the next level.
Belinger is right, with this software not only you’re able to contact a mass number of users, you can also tell whether your messages were read or not.
Although you can pick any other platform for your business marketing, with WhatsApp you feel a better connection with your potential clients.
As a result, more and more business owners are giving this platform a try to see if it’s worth their time.
Marketing is an important aspect for any business owners. Not only that it can translate into sales, it can also introduce a new business to its demographic population.
There are so many different paths to take to advertise a business, but one can’t argue about the power of online marketing. Hopefully you’ll find this post useful and put some of these methods into practice.
By Donna Paul